Press and New Urbanism Engaging media: If We’re So Smart, Why Don’t Reporters and Editors Always Agree with Us?*

Over the last two years, New Urbanism has attracted more media coverage than at any time in its history; yet, many planners and architects complain that too many reporters ignore what we consider major stories. Moreover, when they do feature new urbanist projects and principles, many seem distracted by sensational angles and out-of-context anecdotes. What's going on here? Are the messengers or the message to blame? It's time for a graduate-level course in Media Matters, from the experts in editorial decision- making: the journalists themselves. Learn to speak the language of reporters and editors and to frame pitches that give you the best chance of getting the right kind of media attention.